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sanitary ware brand market trend high-end brand development
笔名 baron 2019-01-31 10:41

In 2015, the real estate market continued to soar, the export market continued to rise and other favorable factors, pulled up the sanitary ware brand home decoration market demand, sanitary ware brand market easier than in previous years. The personage inside course of study thinks, to sanitary ware brand businessman character, it is a good year of favorable weather this year. The market upsurge morale will add the sanitary ware brand industry the development step. And every industry development also can face "shuffle", can have manufacturer of brand of a lot of weak sanitary ware to be eliminated, also have a batch of manufacturer strong rise at the same time, form new market pattern.
Brand awareness depends not only on the quality of products and manufacturers of publicity, but also depends on the extent of service dealers. The product quality first depends on the factory to guarantee. The abstemious ability that dealer is right product quality is weaker. But it is up to the dealer to decide what services to offer to the consumer. Small and medium-sized dealers acting brand is the first low-end products, these products often have some problems in after-sales service. In the manufacturers can not supply superior after-sales service, small and medium-sized dealers through the improvement of their service level and after-sales service ability, also can obtain superior reputation.
Dealers want to create a service brand, but the demand to do more than these. The service that dealer provides to consumer wants more careful, more perfect, ability wins the good public praise of consumer. In the consumer into the store selection products, dealers want to look at the old partner as warm; In the consumer indecisive, repeatedly questioned product prices of time, dealers to patiently answer; In the presence of quality problems, dealers should have the courage to take responsibility, properly handle; In the product use after a period of time, the dealer to question consumers in the product use process, can meet the problem. When the dealer's service to the details, the service brand will be established
At present domestic big environment falls, brand of sanitary ware joins in acting to want assault on the one hand national market, want to keep the wind of this manufacturer in area market again on the other hand, so, pressure will at with opportunity coexist. These difficulties did not hinder the second - tier brands into the national decision.
Will tell from the market program that brand of second-line sanitary ware joins in an agent, once began national program, this is to become the main step of countrywide brand. The second sign is that these brands are trying to become regional strong brands, but also to the surrounding provinces and cities for penetration. sanitary ware brand expert points out, these strategies are not quite perfect still, not quite mature, but once had the intention that breaks through countrywide market. Although sanitary ware brand industry to the whole country still has very long way to go, but sanitary ware brand manufacturer to be able to hold to indefatigable ceaseless go down.
After the expansion agitation that sanitary ware brand agent joins in comes to an end, the market competition of sanitary ware brand brand entered a brand-new phase. Do compared to perfect the first line sanitary ware brand franchise agent is effectively implementing the national promotion program, this strategic change on a large level to stimulate the second-line sanitary ware brand franchise agent in the national market ambition.
sanitary ware brand industry from guide period to grow period, arrive again mature period, in each development level market "game rule" different, manufacturer of sanitary ware brand and floor dealer make market plan, business pattern and sale pattern are different also. Current, market competition of sanitary ware brand is increasingly intense, and consumer is more and more thorough to the understanding of sanitary ware brand, also put forward taller requirement to product and service quality. This requires businesses to keep up with the pace of market development, understand what the market and consumers need, and then develop effective business models and marketable products.
Analysis: high-end line or Chinese sanitary ware brand way out
A person or a manufacturer put themselves too low will seriously affect their own development, the truth is simple. If sanitary ware brand manufacturer sets his year sale target at 100, so manufacturer can take this kind to need to achieve 100 action to strive for. If the target of the manufacturer is set at 120, it will guide the manufacturer to spend 120 efforts to achieve the correct target. This is to say the reason that why does person need to have a goal is in, do a manufacturer to need to have a great blueprint more, manufacturer of brand of Chinese sanitary ware cannot be satisfied merely to exist in a small area, and should fix the target case in the limits of whole Asia, whole world.
Even if we Chinese sanitary ware brand manufacturers do not have the ability to do the internationalization of strong brands, but we have a great goal can be intense we play out their maximum ability. And where are the possible and the impossible in this world? Yesterday also announced increased performance of the manufacturers this morning may declare bankruptcy, so do not everything with a too common concept, if you think you are an ordinary manufacturers, then can develop their own manufacturers for large manufacturers?
Because this our China defends sanitary ware brand manufacturer to should take high end line namely, adopt the way that holds high to hit Asian market, impact international market. Competition requires not only strength, but also ambition and a belief that one can win. Sanitary ware brand manufacturers only put themselves in a high-end position to be able to achieve the real high-end brand goal, we say exactly what is high-end in the end below.
The so-called high-end is mainly reflected in three aspects, here we exclude the traditional concept that the manufacturer's history is also a major content of the high-end, in fact, what kind of relationship does the manufacturer's history have? As long as the factory is well managed so that the employees have a responsible, positive attitude, then such a factory can not be better than the neglect of the old factory?
First of all, high-end manufacturers must have their own personality, if your product line is to take the way of others, so the line can give consumers a deep impression?
Secondly, high-end manufacturers must have sophisticated technology. If products only focus on appearance rather than connotation, then such products are easy to be imitated and eliminated. Only by using high-end technology to lock consumers can they be attributed to the company.
The 3rd, the design style of the product that sanitary ware brand must diversification, keep pace with The Times, only the demand that accords with tide just can attract more customer to come sightseeing.

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