Sanitary ware brand manufacturers to online and offline deve
In the early years, the industry also resisted the Internet. Many sanitary ware manufacturers even disliked or didn't care. But when the Internet popularization and Internet + mode became popular, a large number of "sanitary ware fans" began to fight online. However, a sanitary ware manufacturer who really wants to be bigger and stronger needs not only to keep pace with the times, but also to make good products and make innovations. Force, is currently under the influence of the Internet tide. Sanitary ware manufacturers must have two-line thinking.
How can we help ourselves in the noisy Internet + "Internet +"? "Internet +" is the "Internet plus all traditional industries", making use of information and communication technology and the Internet platform to enable the Internet to merge deeply with traditional industries and create new development ecology. With the attack of e-commerce, sanitary ware manufacturers feel more and more crisis. A small number of brands with foresight have begun to take the initiative to "touch the net", take part in training, travel and other ways to learn how to transform the brand manufacturers in the era of "Internet +".
However, most of the sanitary ware manufacturers belong to small and micro brand manufacturers, their own limitations can not control the chaotic sales channels. Although they own brands, they can not really grasp the online channels. Even if they touch the Internet to do e-commerce, they also become online retail. Small and medium-sized brand manufacturers enter e-commerce platforms, and multi-market channels initially see the scale, but the planning is insufficient, they still stay in the stage of sales, and only will electronics. Business is equivalent to network marketing and sales support channels. The industry said: "in the new historical period, the traditional home building materials brand manufacturers only follow the trend and create an Internet + manufacturing production supply chain, so that they can stand on the trend of the times and take advantage of the trend."
In the "Internet +" era, the "Internet +" temperature is getting hotter and warmer. The traditional sanitary ware manufacturers may as well calm down. Whether it is the boiling Internet thinking or the current "mobile Internet +", it is the only way to make products that consumers can't put their hands on. In the era of "Internet plus" among all living beings, for the traditional sanitary ware manufacturers, the cool Internet thinking is less than the product's brand name. From the present point of view, most sanitary ware manufacturers are more willing to use "Internet +" as their own way of promotion, rather than the main marketing means.
Although many sanitary ware manufacturers are committed to the sales model of Two-line oxygen, but the concept of "product is fundamental" is still the persistence of many building materials brand manufacturers.
In the face of the Internet and products, traditional sanitary ware manufacturers are eager to participate in sharing the cake of the Internet, but in the end, we often find that, although Internet thinking can once become the core competitiveness of brand manufacturers, in the traditional industry dominated by customization, in the final analysis, only real products can seize the hearts of brand manufacturers and users, which is the only way. Sanitary ware manufacturers should seize the "East Wind".