Bathroom brand market trends
In 2015, the real estate market continued to rise, the export market continued to rise and other favorable factors, driving up the bathroom brand home improvement market demand, the bathroom brand market is easier to do than in previous years. The industry believes that this year is a good year for the bathroom brand business. The rising morale of the market will increase the pace of development of the bathroom brand industry. And every industry development will face a "shuffle", many small bathroom brand manufacturers will be eliminated, at the same time, a number of manufacturers rose strongly, forming a new market structure.
Brand awareness depends not only on the quality of the products and the propaganda efforts of the manufacturers, but also on the degree of service of the distributors. The quality of the product is mainly guaranteed by the manufacturer. Distributors' ability to control product quality is weak. However, what kind of service can be provided to consumers, but the dealer can grasp. The brands handled by small and medium-sized dealers are mainly low-end products. After-sales service of these products often has some problems. When manufacturers are unable to provide superior after-sales service, small and medium-sized dealers can also obtain superior reputation by improving their own service level and after-sales service ability.
If dealers want to build a service brand, their needs are much more than that. The services that dealers provide to consumers must be more careful and perfect in order to win consumers' good reputation. When consumers enter the store to select products, dealers should be as enthusiastic as their old partners; when consumers are indecisive and repeatedly inquired about product prices, dealers must answer with patience; when presenting quality problems, dealers must be courageous Responsibility and proper handling; after using the product for a period of time, the dealer should ask consumers if they have encountered problems in the process of using the product. When the dealer's service falls into the details, the service brand is established.
At present, under the current domestic environment, the franchise agents of bathroom brands must not only attack the national market, but also keep the advantages of the manufacturers in the regional market. Therefore, pressure will coexist with opportunities. These difficulties have not hindered the second-tier brands' decision to enter the country.
In terms of the market planning of second-line bathroom brand franchising agents, it has started the national planning, which is an important step to become a national brand. The second sign is that after trying to become a strong regional brand, these brands must also penetrate the surrounding provinces and cities. Bathroom brand experts point out that these strategies are not complete and mature enough, but they once had the intention to break through the national market. Although the sanitary brand industry still has a long way to go to the whole country, sanitary brand manufacturers will go on unremittingly.
The trend of expansion of bathroom brand agents has fallen behind, and the market competition of bathroom brand brands has entered a brand new stage. The first-line sanitary brand franchise agents that are doing a better job are effectively implementing the national promotion plan. This strategic change has greatly stimulated the second-line sanitary brand franchise agents' ambition to compete in the national market.
From the introduction period to the growth period, and then to the mature period, the sanitary brand industry's "game rules" are different at each stage of development. Sanitary brand manufacturers and floor distributors make different market plans, business models, and marketing models. At present, the competition in the sanitary brand market is becoming increasingly fierce, and consumers are getting more and more in-depth understanding of sanitary brand, which also puts forward higher requirements for product and service quality. This requires businesses to keep up with the pace of market development, understand what the market and consumers need, and use this to develop effective business models and develop marketable products.
Analysis: the high-end route or the outlet of Chinese bathroom brands
A person or a manufacturer who views himself too low will seriously affect his own development. This truth cannot be simpler. If bathroom brand manufacturers set their annual sales target at 100, then manufacturers will take this action to reach 100 to fight for. If the manufacturer's goal is set at 120, then the manufacturer will be guided to spend 120 efforts to the correct goal. This is the reason why being a human needs a goal. To be a good manufacturer, it is even more important to have a great blueprint. Chinese bathroom brand manufacturers can not only meet the needs of survival in a small area, but should set their goals in all of Asia and the world. In the range.
Even if our Chinese sanitary ware manufacturers do not have the ability to achieve international strong brands, but we have great goals to intensely exert our maximum capabilities. Besides, where is the possibility and impossibility of this world? Manufacturers who also announced a huge increase in performance yesterday may announce closure this morning, so do n’t take everything with an overly ordinary concept, if you think you are an ordinary Manufacturers, can they still develop their own manufacturers into large ones?
Therefore, our Chinese sanitary ware manufacturers should take the high-end line and adopt a high-profile approach to impact the Asian market and the international market. To compete with a fierce way of seeing God and killing God, seeing the enemy and killing the enemy, competition requires not only strength, but also an ambition and a belief that must be won. Bathroom brand manufacturers can only achieve true high-end brand goals if they place themselves in a high-end position. Let's talk about what is high-end in the end.
The so-called high-end is mainly reflected in three aspects. Here we exclude the traditional concept that the history of the manufacturer is also a major content of the high-end. In fact, what is the relationship between the length of the history of the manufacturer? As long as the management of the manufacturer is good, employees have a responsibility A positive mentality, then can't such a manufacturer outperform the passive and indifferent old manufacturers?
First of all, high-end manufacturers must have their own personality. If your product route is to imitate others, can such a route impress consumers?
Secondly, high-end manufacturers must have advanced technology. If products focus on appearance but not content, then such products can be easily imitated and eliminated. Only by locking consumers with high-end technology can they be put under the account.
Third, the design style of bathroom brand products must be diversified and keep pace with the times. Only in line with the needs of the trend can more customers come to sightseeing.