Nan'an becomes the industrial concentration place of Chinese sanitary brands
Since being approved by the General Administration of Quality Supervision, Inspection and Quarantine in January of this year for the establishment of a “National Famous Pioneering Brand for Plumbing and Sanitary Products”, Nan'an City, Fujian Province has issued a series of measures to promote regional brand construction.
At present, Nan'an City has set up a working group of “National Well-known Plumbing and Sanitary Brand Creation Demonstration Zone”, established a joint conference system with relevant departments to participate, and carried out extensive and in-depth publicity on the creation of the demonstration zone by various means and forms. At the same time, actively carry out quality comparison and improvement activities in the plumbing industry, and select 28 bathroom brand manufacturers as benchmarking companies for brand construction, and try first to give play to their leading role. In order to promote industrial development, Nan'an City has also established a plumbing industry research and development center, and is actively building a national plumbing industry testing center. At the same time, the city also encourages independent innovation by setting up product quality awards.
At present, Nan'an City has gathered more than 500 manufacturers of plumbing and sanitary brand products, with more than 3,000 product varieties and 20,000 specifications. Splendid, Shenluda, Jiumu, Zhongyu, Yoroow Youlai and other well-known plumbing companies have emerged. . Of the only 7 Chinese famous brand manufacturers in the plumbing industry in the country, 4 are exclusively owned by Nan'an. In addition, Nan'an City also controls more than 60% of the country's plumbing sales share, forming a complete plumbing and sanitary brand industry cluster integrating technology research and development, casting, machining, polishing, plating, assembly, packaging, logistics and marketing.
According to Nanan's "Twelfth Five-Year Plan", by 2015, the total output value of the city's plumbing and sanitary industry will reach 50 billion yuan, and the industrial output value above designated size will reach 40 billion yuan.