Investment attraction of sanitary ware manufacturers: YOROOW sanitary ware
1. Professional operation:
Develop, produce and sell bathroom series products with professionalism, and strive to achieve market leadership in this field;
2. Brand strategy:
Speed up product development, improve product quality, perfect and unified image, improve after-sales service, and strive to become a well-known brand of sanitary products in China and even the world;
3. Loyalty marketing:
Faithfully provide dealers and consumers with stable quality, value-added products and fast and perfect series of services;
4. Win win marketing:
With the strategic thought of "win-win marketing" to guide and deal with the relationship with partners, "customer first win, long-term cooperation" is the principle and long-term goal that the company has always adhered to;
5. Service concept:
The company always adheres to the service tenet of "customer first, service first". Only by making the service free for consumers and dealers can we ensure the real satisfaction of customers.
1. Concept: have strong brand operation awareness and concept, and provide specific operation plans for Youlai
2. Strength: investment required for decoration, goods preparation and brand promotion, 500000 for class A / 300000 for class B / 200000 for class C
3. Team: a professional sales team with more than 5 people
4. Experience: operating medium and high-grade bathroom products, with more than 3 years of operation experience
5. Storefront: the local high-end building materials market provides exclusive stores or exclusive areas with an area of more than 60 square meters
6. Restrictions: it does not operate competitive brands of the same grade and category or counterfeit other brands of Youlai
7. Terminal: it is completely made according to the national unified decoration construction drawing of Youlai, and the samples are taken according to the unified standard
8. Price: the list price and discount shall be implemented in accordance with the unified standards of Youlai
9. Products: no brand products other than Youlai shall be displayed in Youlai independent store
1. Read the company's investment promotion materials in detail, ask our staff for them, determine the joining intention and fill in the joining application;
2. Franchisees conduct field visits to the agent cities and business districts and make preliminary preparations;
3. The company investigates the information and credit of franchisees, and investigates and evaluates franchisee areas and stores;
4. Communicate in detail with the person in charge of our marketing department on specific matters of cooperation and negotiate the franchise contract;
5. After the company's review of the intended franchisee is qualified, sign a formal franchise chain contract, pay the deposit and go through relevant procedures;
6. Complete store design and decoration according to franchise store decoration standards and under the guidance of our company;
7. Our regional marketing service personnel cooperate to complete logistics distribution and franchise store display;
8. The company provides franchisees with all-round training on franchise operation management and technology;
9. After the store passes the acceptance and the samples are put on the shelf, it enters the operation stage of the terminal market, and the company regularly guides the operation.
1. Advertising support
TV, print, Internet and other national strong media combinations are launched to fully support franchisees to explore the local market.
2. Information sharing support
The company will ensure that the company's internal information is shared with customers at the first time, so as to adjust the market strategy in time.
3. Professional training support
The company will provide various trainings in the early stage and operation stage, and will hold customer training and experience exchange activities from time to time.
4. Promotion planning support
The company will provide planning support for national unified large-scale promotion, holiday regional promotion and other activities, and provide publicity materials required for various activities free of charge.
5. Terminal image support
It has a professional team of store research, space design and display design to continuously optimize and innovate the store image to meet the needs of regional market development.
6. Market analysis guidance
For new customers, help to conduct a series of feasibility analysis such as field market survey, business district analysis and market competition environment, so as to ensure the successful introduction of the brand into the market.
7. Professional marketing planning
Have senior market research and planning personnel. All kinds of product promotion programs and brand activities are carried out continuously throughout the year, and the headquarters provides advertising support.
8. Business support
Strictly divide the national market to ensure that the region can only join in and enjoy the favorable brand interests of the region; Continuous new technology development; High quality after-sales service.
From the beginning of foreign trade to the beginning of setting foot in the domestic market, Youlai sanitary ware has also increased rapidly in the domestic market. Our concept of Youlai sanitary ware in the domestic market is to prefer shortage to abuse. We should refine a place. Therefore, we are more strict in selecting dealers. This may lose a little efficiency, but it will affect our quality The implementation and deepening of our brand are guaranteed to the greatest extent. We hope to do a good job in the domestic market step by step. The company's marketing channel is mainly dealer cooperation. It may be the marketing center in the future this year. The production and marketing are separated. The company specializes in production, and the marketing center may be located in first tier cities such as Shanghai or Beijing.
Youlai Sanitary Ware Co., Ltd. was founded on July 18, 2001. After more than 10 years of hard work, it has developed from 500000 funds and 11 employees to a modern joint-stock enterprise with total assets of 350 million yuan and 1300 employees. Youlai sanitary ware Industrial Park is located on the Bank of the beautiful Xin'an River in Jiande City, Hangzhou, covering a total area of 360 mu. The phase I plant of 100000 square meters has been officially put into operation in March 2009.
Youlai has jurisdiction over Youlai sanitary ware industry design and Research Institute, leading hardware production center, bath cabinet production center, shower room production center, four production entities of Jiande Youlai plating industry Co., Ltd. and three sales departments of international marketing center, China marketing center and e-commerce center, specializing in the design and manufacture of high-end faucets, sanitary ware hardware, bath cabinets and shower rooms.
For more than ten years, Youlai has adhered to the enterprise tenet of "design is king and quality wins". All products are designed and developed independently. So far, it has more than 1000 design patents and dozens of utility model patents, and has won many awards in domestic and foreign industrial design competitions: "German if Design Award", "design award of the Federal Republic of Germany", "Gold Award for innovative design of Chinese enterprise products", "Red Star Award of China innovative design award", "red cotton supreme award of China innovative design award", etc. Yu Guangrong, chairman and President of the company, won the "top ten elites of industrial design in Hangzhou in 2010".
Youlai has won the titles of "China's most innovative enterprise in 2006" and "Zhejiang's most investment value enterprise in 2011". Since 2008, it has won the titles of "China's top 100 kitchen and bathroom enterprises" and "China's top 10 bathroom hardware enterprises" for four consecutive years. Youlai brand has won the titles of "Zhejiang famous trademark", "Zhejiang famous brand", "China's top 10 Bathroom leading brands" and "China's top 10 bathroom cabinet brands" And so on.
Youlai has passed ISO9001 quality system certification, faucet products have passed the extremely stringent CuPc certification in the United States and Canada, ACS certification in France and watermark certification in Australia.
In November 2011, "Youlai" brand was recognized as "China's well-known trademark" by the State Administration for Industry and commerce.
Youlai products have been used and appreciated by tens of millions of families around the world. With excellent original design and top product quality, Youlai has completely ranked among the world's most high-end sanitary ware manufacturers.