The importance of word-of-mouth marketing for sanitary ware manufacturers
Word of mouth marketing, that is, publicity and promotion through word of mouth from relatives and friends, has low cost and remarkable effect, so it has been highly praised by many manufacturers. The thickness of a piece of A4 paper folded in half 50 times can reach the sun from the earth. If folded in half again, it is the round-trip distance from the earth to the sun. The same is true of word-of-mouth marketing. If word-of-mouth marketing is used well, manufacturers can borrow the mouth of consumers to achieve the purpose of product sales. How can sanitary ware manufacturers maximize the communication effect of word-of-mouth marketing? That is the skillful use of "addition and subtraction".
Addition means that sanitary ware manufacturers need to strengthen themselves and add value before they want to develop rapidly. Subtraction can be implemented more effectively only after self appreciation is successful. The so-called subtraction rule means that the manufacturer skillfully uses customer resources to impress customers with high-quality products and services, so that customers can become the best salesperson of the manufacturer.
Strengthen the manufacturer's own strength
"Addition" mainly strengthens itself and lays a foundation for the implementation of subtraction. The implementation of "addition" is mainly reflected in strengthening hardware strength, increasing promotion channels, strengthening R & D and so on. In terms of strengthening hardware strength, we can introduce foreign advanced equipment and update new equipment in real time, so as to improve product performance and lay a foundation for word-of-mouth marketing.
In addition, sanitary ware manufacturers should pay attention to the expansion of promotion channels. In addition to traditional advertising promotion means, they also use network marketing and wechat marketing to continuously attract the attention of potential consumers, provide drainage for dealers and ensure the sales volume of dealers.
With the progress of the times, sanitary ware manufacturers should constantly innovate in order to keep up with the pace of the market. Manufacturers need to continuously strengthen the research and development of products and launch new products regularly.
Smart use of resources to reduce costs
Every consumer is an important member of the sales team of sanitary ware manufacturers. The bathroom industry should look at the relationship between consumers and manufacturers in this way. Instead of using the "money burning" hard and wide way to publicize the manufacturer, we use customer resources to maximize customer value - making customers the best "salesperson" of the manufacturer.
For how to successfully use the "subtraction rule" and skillfully use consumer resources, in addition to reducing the "simple and rough" promotion method and paying attention to self appreciation, the "subtraction principle" of the bathroom industry is also reflected in reducing the delivery time. As we all know, it is not a problem of one or two days for the industry to have a "long delivery date". If we can try to avoid the problem of delaying product delivery due to purchase, it will bring better development to product sales.
In addition, reducing the installation time is also one of the manifestations of the manufacturer's subtraction rule. Before leaving the factory, each set of bathroom is installed and debugged, and the numbers are marked on the corners of each part in order, which can greatly speed up the installation speed. Efficient installation service can leave a good impression on many consumers and dealers, and better promote the manufacturer's word-of-mouth marketing.
In short, ordinary consumers have great appeal because they are close to potential consumers. Change consumers from one to ten, from ten to hundreds, retain and develop customers. To do a good job of word-of-mouth is to satisfy customers. When customers are quite satisfied with the products and services provided by sanitary ware manufacturers, they will naturally do word-of-mouth publicity for sanitary ware manufacturers.