Bathroom agent investment must rely on brand strength and innovation
Posted on April 01 2022
Since the emergence of the sanitary ware industry, it is impossible to avoid hardships and difficulties along the way, but it also promotes the maturity of the industry. Manufacturers' products and marketing mode have jumped out of the traditional mode and entered diversified development, and the industry competition is becoming more and more intense. Especially in the off-season of investment attraction, how to adjust the business strategy has become the top priority for the development of manufacturers.
Sanitary agent investment promotion needs to have aggregation market strategy
Now the development and expansion of sanitary ware manufacturers are facing more and more severe forms, and many manufacturers are facing the test of market competition. Among the many reasons for this phenomenon, the difficulty of attracting investment is one of the most important problems. If sanitary ware manufacturers want to change this situation, they must solve the problem of investment promotion.
Many sanitary ware manufacturers blindly pursue the number of agents when attracting investment, but the effect is not great. You know, if the investment agent works faster, it will not reach. It is a process of continuous accumulation and gradual improvement. Because the strength of some sanitary ware manufacturers is not strong and the resources are limited. Therefore, in the process of investment promotion and expansion, sanitary ware manufacturers should strictly adhere to the aggregation market strategy, that is, first take a certain place as the camp, fully gather the existing resources, form a competitive advantage in the local market, establish a base area and quickly make a local influential brand. On this basis, take the "base area" as the center, constantly expand the radius and gradually expand the circle of the network, Only in this way can the developed battlefield be as successful as possible.
Bathroom brands need to remain dynamic
In the face of the sanitary ware industry with many brands, some sanitary ware manufacturers have opened up new ideas, no longer stay in the traditional brand image adhered to by most manufacturers in the sanitary ware industry, and implement the younger and dynamic brand ideas to all aspects of products, brand culture and so on, so as to meet the current consumer market.
Sanitary ware manufacturers need not only dealers who can sell products, but also dealers who really understand the brand promotion mode. Now many promotion methods for young groups completely resonate from small details, and get higher attention from the current post-80s and 90s consumer groups. Dealers who can understand the brand concept of sanitary ware manufacturers and promote them more effectively are what manufacturers need most.