Bathroom distributors choose bathroom manufacturers
Posted on April 02 2022
Sanitary ware manufacturers should not only evaluate the strength when selecting a dealer, but also evaluate their comprehensive indicators such as goodwill, word of mouth, terminal network and marketing awareness. It is more important to see if the dealer has a strong willingness to cooperate. After years of market operation, the floor and bathroom manufacturers of second- and third-line brands have gradually established their own rules on how to choose dealers. The bathroom manufacturer's business can achieve good results as long as it is flexibly used according to the investment promotion terms.
In the bathroom manufacturers market, there are many brands of bathroom manufacturers. When dealers face a lot of flowers, they must not be blinded. They should choose a bathroom manufacturer brand that has room for improvement based on the local market conditions. This will also effectively control the local Prerequisites for the market. Many dealers are dedicated to big brands and still have the mentality of “resting on the tree to enjoy the cool”, without considering the local market demand at all.
First-tier brands are already saturated
For large dealers, they need unblocked channels for first-tier brands to expand sales to get their year-end return points; for ordinary dealers, the purpose of selecting first-tier brands is simply to use the brand's market awareness to earn Self-development.
But the threshold for first-line bathroom manufacturers is very high. They will only work with a few large agents in one area, and then they will develop second- and third-line dealers. As a result, ordinary distributors cannot directly talk to sanitary ware manufacturers who own first-line brands. If they encounter bottlenecks in sales, they will often be eliminated by their agents. Distributors are in a weak passive position and have no right to speak.
Compared with first-line brands, second- and third-line bathroom manufacturers 'brands are not as well-known, consumers are not very popular, and bathroom manufacturers' advertising support is not as good as first-line brands.
So for general dealers, how to choose a second- and third-tier brand that is suitable for their own development and local market operation as a long-term strategic partner for common development is particularly important.
Lock brands on the principle of mutual benefit
Business-business cooperation has been called the "fish and water" relationship by many people, and both the bathroom manufacturers and businesses hope to achieve a win-win relationship. But in fact, due to their respective positions, bathroom manufacturers and distributors are antagonistic in many ways.
However, the cooperation between distributors and bathroom manufacturers tends to be passive. Without a clear idea, they don't know what they want to do. Which brand is more conducive to their own development, and how should the distributor position themselves? Is it to choose a better second- and third-tier brand for long-term cooperation, or rely on big brands to do day by day?
Of course, in the process of choosing cooperation with bathroom manufacturers, you also need to carefully consider whether the overall strategic direction of the bathroom manufacturers is the same as your own goals. For example, if you have rich resources in the market of high-end sanitary ware manufacturers, then you choose a sanitary ware manufacturer that is mainly engaged in high-end sanitary ware manufacturers to cooperate with each other to do a good job in various services and develop together.
Each distributor has its own resource advantages. The development of sanitary ware manufacturers needs a clear market positioning, and the development of sanitary ware manufacturers and distributors is the same. The dealer may wish to list all your advantages, disadvantages, and social relationships, find the most advantageous and reliable resources as a reference, clear your own direction, and then find a suitable brand to discuss cooperation.