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Chinese bathroom brands develop rapidly in the Middle East market

Posted on April 02 2022

Chinese ceramic sanitary ware brand products are generally of high quality and low price, and are more competitive than European products in the Middle East. Chinese manufacturers should export products suitable for local Islamic culture and customs in accordance with the actual needs and characteristics of the Middle East sanitary ware brand market.

Chinese ceramic sanitary ware brands and plumbing hardware products are very popular in the Middle East market and have a certain degree of influence. According to the actual needs and characteristics of the Middle East bathroom brand market, Chinese ceramic bathroom brand hardware manufacturers should strategically choose their own brand-name products to enter the Middle East market.

Avoid low-price dumping, ensure product quality, and strive to build your own brand. Initially, you can promote your brand by setting up an image window of your own products, such as a flagship store or showroom.

Facing the phenomenon of low-price competition of some products in the UAE market, Chinese bathroom manufacturers' brands should strictly follow the ISO9000 series standards, strictly control the quality, and do good after-sales service in accordance with local regulations. They must stipulate the quality guarantee period, strictly perform the contract, and Quality and delivery time, improve product credibility, and avoid dumping at low prices.

Open up the market through the large Chinese sanitary brand product sales center in the UAE

The current domestic market in China is fiercely competitive, and "going out" in a timely manner is a good choice for Chinese bathroom brand suppliers or sellers with rich sources.

According to Luo Baihui, the person in charge of the International Mould, Metal & Plastic Industry Suppliers Association, so far, the entire UAE does not have a large-scale and standardized sanitary brand market. The surrounding area has been occupied by other industries, there is no more room for development, and the product category is single.

The local government urgently needs to improve the current chaotic market and lack of unified management as soon as possible. Chinese manufacturers can use the support of the UAE government to build a large professional sanitary brand market in the Gulf region. The significance of expanding the export of products and opening up broad overseas platforms is profound.

Open up the market through local professional trade shows

The well-known local exhibitions in the United Arab Emirates include the five major construction exhibitions in the Middle East (BIG5), the Middle East International Bathroom Brand Expo, and the Middle East International Hardware Tools Expo.

These professional trade shows use huge buyer database resources to help exhibitors implement "business matching" activities, and combine the needs of buyers and sellers after screening to promote the signing rate between buyers and sellers.

In particular, it can provide domestic bathroom manufacturers with a marketing base in Dubai to provide long-term stable partners and opportunities to obtain large quantities.

Develop markets through sales agents in surrounding areas or directly set up branches in the local area

After Chinese sanitary ware brands entered the UAE market, based on the successful and stable local platform, they could choose sales agents in the surrounding areas to further expand market share.

When selecting an agent, care should be taken to select local companies with a sound marketing network and the ability to participate in bidding.

These agencies either sell their products directly or wholesale to small retailers.

A strong Chinese sanitary ware brand is best to set up branches in the Gulf countries, learn about the development and construction project information in time, actively participate in the project bidding, and apply domestically produced products directly to future engineering projects. ,

Most of the countries in the Gulf practice an exclusive agency system, so you must be careful when choosing an agent. Once you choose the wrong one, you may lose sales in the ceramic bathroom brand market.