Chinese sanitary ware brands are developing rapidly in the Middle East market
Posted on April 02 2022
Chinese ceramic sanitary ware brand products are generally of high quality and low price, and are more competitive in the Middle East than European products. Chinese manufacturers should target the actual needs and characteristics of the Middle Eastern sanitary ware market and export products that are suitable for the local Islamic culture and customs.
Chinese ceramic sanitary ware brands and plumbing hardware products are very popular in the Middle East market and have a certain degree of influence. Chinese ceramic sanitary ware brand hardware manufacturers should strategically choose their own brand-name products to enter the Middle East market in accordance with the actual needs and characteristics of the Middle Eastern sanitary ware market.
Avoid low-price dumping, ensure product quality, and strive to build its own brand. In the early stage, the brand can be promoted by setting up an image window of its own products, such as a flagship store or exhibition hall.
Facing the phenomenon of low-price competition for some products in the UAE market, Chinese faucet manufacturers’ brands should strictly follow the ISO9000 series of standards, strictly control quality, and provide after-sales services in accordance with local regulations. The quality assurance period must be specified, the contract must be strictly fulfilled, and the guarantee Quality and delivery time, improve product credibility, and avoid low-price dumping.
Develop the market through the local large-scale Chinese bathroom brand product sales center in the UAE
The current domestic market in China is fiercely competitive, and “going out” in a timely manner is a good choice for Chinese sanitary brand suppliers or sellers with abundant supply.
According to Luo Baihui, the head of the International Mould and Metal Plastic Industry Suppliers Association, so far, the entire UAE has not had a large-scale and standardized sanitary brand market. Shops of various sizes are distributed in a scattered manner of storefront shops. The surrounding area has been occupied by other industries, there is no more room for development, and the product category is single.
The local government urgently needs to improve the current chaotic overall market and lack of unified management as soon as possible. Chinese manufacturers can rely on the support of the UAE government to build a large-scale professional bathroom brand market in the Gulf region, which can meet local consumer needs and help domestic The significance of expanding exports of products and opening up a broad overseas platform is very far-reaching.
Develop the market through local professional trade exhibitions
The well-known local exhibitions in the UAE mainly include the Middle East Construction Five Industry Expo (BIG5), the Middle East International Sanitary Ware Brand Expo, and the Middle East International Hardware Tool Expo.
These professional trade fairs use huge buyer database resources to help exhibitors implement "business matching" activities, and combine the needs of buyers and sellers after screening to promote the contract rate between buyers and sellers.
In particular, it can provide domestic faucet manufacturers with marketing bases in Dubai for long-term stable partners and opportunities to obtain large quantities of orders.
Develop the market through sales agents in surrounding areas or directly establish local branches
After the brands of Chinese faucet manufacturers enter the UAE market, on the basis of a successful and stable local platform, they can choose sales agents in surrounding areas to further expand their market share.
When choosing agents, you should pay attention to choosing local companies that have a sound marketing network and are able to participate in bidding.
These agency companies either sell their products directly or wholesale them to small retailers.
It is best for a strong Chinese faucet manufacturer brand to set up branches in Gulf countries to learn about development and construction projects in a timely manner, actively participate in project bidding, and directly apply domestically produced products to future engineering projects. ,
Most of the Gulf countries implement an exclusive agency system, so you must be cautious in choosing an agency. If you choose a wrong one, it may lead to product sales failure in the ceramic sanitary ware brand market.