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Five European sanitary ware production powers

Posted on April 01 2022

In the EU, there are 1500 manufacturers of sanitary ware, household porcelain and sanitary porcelain, with about 200000 employees. Sanitary ware is the most important industry, accounting for 60% of the annual sales of 14000mecu, and the rest of household porcelain and sanitary porcelain are basically average. Household porcelain and sanitary porcelain also have some centralized production areas, but unlike sanitary ware production concentrated in a few multinational companies, household porcelain production is distributed in more than 100 independent manufacturers in Europe. The strong vitality of European traditional sanitary ware industry lies in the continuous innovation of production processes and products. European mechanical equipment is sold all over the world. Although almost every country can produce sanitary ware equipment, its quality is not as good as European products.

British sanitary industry

British household porcelain production accounts for a quarter of Europe, and the initial origin of bone porcelain is in Britain. British Bone China is expensive. Its famous manufacturers Royal Dalton and Wedgwood sell a set of about 20 tableware for 3000 euros. The products are also beautiful and amazing.

British sanitary porcelain, together with Germany and Spain, accounts for one third of the market in Europe. Britain, Spain and France share 20% of the world's daily and sanitary equipment market. In Britain, the pottery industry covers a wide range, which can be roughly divided into three categories: household goods, construction goods and industrial goods. Sanitary ware or parts are used in many basic industries, such as construction, energy production and use, transportation and entertainment. The United Kingdom has adopted a policy of restricting the development of the building sanitary ware industry. In 2006, the import volume was 66 million square meters, ranking fifth in the world.

The specific product sales of British ceramics are as follows. Tableware: Sales of 541 million pounds, of which imports accounted for 229 million pounds; Sanitary ware: Sales of 199 million pounds, of which imports accounted for 67 million pounds; Bathroom tiles, etc.: the sales volume is 100 million pounds, of which imports account for 234 million pounds.

In recent years, the British sanitary ware market has remained stable, the market sales have been maintained at about £ 2 billion, and the import share of sanitary ware has been increasing. The sales of specific sanitary products are different. For example, there are many exports of tableware, refractory materials and industrial supplies, which account for about 50% of the total annual sales, while the international trading volume of building materials such as bricks, tiles and pipes is small. From the perspective of importing countries, most products are from Italy and Spain, and few architectural sanitary products from Eastern countries such as China enter the country, but China's artistic sanitary products are exported to Britain.

Sanitary ware industry in Germany

German household porcelain production accounts for a quarter of Europe. The turnover of tableware in 2004 was 557 million euros, including domestic sales of 287 million euros and exports of 270 million euros. Sanitary ware, together with Britain and Spain, accounts for one third of the European market. Germany's household porcelain and sanitary ware industrial equipment account for 80% of the world market share, and the other 20% is shared by Britain, Spain and France. Germany has adopted the policy of restricting the development of the building sanitary ware industry. In 2006, the import volume was 87 million square meters, ranking third in the world.

The quality of bone ash porcelain made in Germany is very good. Although the price is high, it is competitive in the market and sells well. Each piece of bone china coffee cup is 14.80 mark (1 US dollar is equivalent to 1.73 mark), the medium cup and plate of Bone China is 23.9 mark, 15 pieces of bone china tea sets are 1098 mark, the embossed small cup and plate is 78 mark, the large soup cup and plate (extension) is 32.5 mark, the art display porcelain elephant is 359 mark, equivalent to 217 US dollars, and the 25 cm high sculpture figure is 2697 mark, equivalent to 1625 US dollars. The price is amazing.

French sanitary industry

The production of sanitary porcelain in France accounts for one fifth of Europe and shares another 20% of the sanitary equipment market with Britain and Spain.

French daily porcelain ranks behind Britain, Germany and Italy in terms of output in Europe. It is a world power of daily porcelain. Its famous global manufacturers include Hermes, christofle Kunting, ardaud Berto, taro, etc.

Cerlim France is a company specializing in the production of sanitary equipment with advanced technology. The Royal Porcelain Factory in Britain uses the sanitary equipment produced by this company. An isostatic press molding machine costs US $250000 and can produce 130 products per hour.

Italian sanitary industry

Italy is the world's first-class power in sanitary ware. Its daily porcelain production accounts for a quarter of Europe, sanitary ware production accounts for about 50% of Europe's total output, and sanitary porcelain production is close to a third of Europe. In addition, Italy's building and sanitary ware industrial equipment has a leading position in the world. In addition to a complete range of sanitary ware, Italy has a very complete sanitary ware industrial chain, a fine industrial division of labor, and all links are well developed.

There are nearly 270 manufacturers of bathroom wall and floor tiles in Italian ceramic tile industry. These companies have 317 factories, 721 kilns and 29084 employees. In 2006, the output reached 570 million square meters and the total turnover reached 5.5 billion euros, of which the export reached 70% of the total sales.

Spanish sanitary industry

The output of sanitary ware in Spain accounts for about one third of the total output in Europe, and about 80% of the ceramic tiles are concentrated in developed areas (Castellon). Sanitary porcelain accounts for one-third of Europe together with Germany and Britain, and shares 20% of the world daily and sanitary equipment market with Britain and France.