High end bathroom market grows rapidly, brand becomes the core competitiveness
Posted on April 02 2022
With the improvement of living standards, people's concept of home life is constantly changing, and the toilet which is closely related to daily life has become the top priority of home decoration. In recent years, the number of high-end bathroom consumers is increasing, and consumers' brand awareness is also gradually enhanced, which is a new development opportunity for bathroom manufacturers. In order to win the favor of high-end consumers, bathroom manufacturers have to use the two "killer maces" of products and services.
The market space of high-end bathroom is increasing day by day
A few years ago, China's bathroom industry has been dominated by the low-end market, the high-end market because of consumer demand, coupled with the level of social consumption, development has not improved. However, with the rapid development of China's economy, people's consumption level is increasing, more and more consumers have higher requirements for home life, and the high-end bathroom market space is also increasing.
High end bathroom market space increases, China faucet manufacturers pay attention to brand marketing
The high-end development of the market is a necessary process in the social process. The further expansion of the high-end market will bring unprecedented development opportunities to the high-end industry. Bathroom manufacturers should seize the characteristics of high-end consumers, seize the opportunity, increase market sales and usher in a new peak of industry development.
High end consumers pay more attention to product quality
Due to the characteristics of high-end market, its development has been stable. The main consumer group in the high-end market is the "three high" group. They don't attach the most importance to the price of products. They prefer personalized products and have higher requirements for product quality. What they attach the most importance to is the quality and design of products.
The demand of high-end consumers is reflected in the manufacturers' technological innovation achievements and the ability to meet consumers' pursuit of quality life. They agree with the equivalence of price and quality economic attributes. However, the competition in the high-end bathroom market is not simply to win with the high price, the important thing is to highlight the value for money.
Faucet manufacturers pay attention to brand service marketing
Only through brand service marketing can the manufacturers who intend to get a share in the high-end bathroom market reflect differentiation in brand service, let more consumers know themselves and make the manufacturers have vitality. Only those who continue to meet the consumer user experience, and then into the hearts of consumers, the shop in the minds of consumers, can be called a brand.
In addition to making use of the advantages of products, bathroom manufacturers also need to implement one-stop service, so that users can get experience, delivery, installation, after-sales and other one-stop high-end services. This can further establish a good brand image, at the same time, the real shop in the minds of consumers, the brand service into invisible assets manufacturers.