Small and medium-sized sanitary ware factories find their own tipping point

Posted on April 01 2022

After more than 20 years of development, the sanitary industry has matured and expanded, and has also cultivated a number of large factories with international competitiveness. However, under the polarization of the stronger and the weaker, the number of large factories has not made progress, but small and medium-sized factories have sprung up one after another. However, the market competition is the law of the jungle. The vast majority of market resources are in the hands of large factories. Although there are a large number of small and medium-sized sanitary ware factories, their competitiveness is not strong. Therefore, the top priority for small and medium-sized sanitary ware factories is to focus on building their own core competitiveness.

The market competition is fierce, and small and medium-sized sanitary ware factories are under great pressure

Although small and medium-sized sanitary ware factories have an absolute advantage in "quantity", they are difficult to compete with large factories in "quality". With the increasing market competition, small and medium-sized sanitary ware factories must adhere to the principle of consumers' core interests in order to win the market. With the changes of the times, the core consumer interests of many products have even changed fundamentally. When consumers buy a product or service, their most urgent demand feature is the core consumer interests of the product or service.

Through such verification, the core consumer interests investigated from the consumer side will be different, but there will be a certain concentration of consumer interests, which is the uniqueness of the core consumer interests of the product or service. For small and medium-sized sanitary ware factories, it is necessary to develop such a unique core consumption interest through the research on the consumer market, and focus on this core consumption interest, so that the products can be recognized by the market after listing.

The development of small and medium-sized sanitary ware factories should focus on product R & D

In recent years, the general environment in the sanitary ware industry is relatively low, and the market competition is also increasing. For brand sanitary ware, due to its strong economic and technical strength, it is relatively not to the point of bankruptcy. However, for small and medium-sized sanitary ware factories, this is basically a great challenge. In terms of hard strength, it can't compare with large factories. Why don't small and medium-sized sanitary ware factories focus on one side, make characteristics, and then form their own core strength?

Through market research, it is found that many start-up small and medium-sized sanitary ware factories ignore the relative added value, often focus on the interests of the factory and pursue the added value brought by the so-called high gross profit. The common practice is to create the so-called "nihilistic innovation" that can convince the factory itself through some nihilistic concepts, culture, taste, fashion, packaging and other methods, so as to falsely increase the sales price and call it high added value, resulting in the lack of competitiveness of products when they enter the market and the failure of products on the market.

Therefore, in the competitive market of small and medium-sized sanitary ware factories, since sanitary ware factories can not take advantages in terms of scale and production line, they need to form their own core competitiveness in the single aspect of products. Only in this embarrassing situation can small and medium-sized sanitary ware factories seek development under the adverse situation.