Tap has a broad mass market and becomes an opportunity for manufacturers
Posted on April 01 2022
With the rapid development of China's economy, people's income level is also increasing. However, it is undeniable that consumers with low and middle income levels still account for the vast majority in China. Therefore, affected by economic strength, the products with civilian prices in the bathroom market are more favored by consumers, and the market space for civilian bathroom is huge.
The space of the civilian market is huge, but there are countless faucet manufacturers relying on this market. In the end, the small and medium-sized faucet manufacturers who can get a piece of the market are all stronger than the leading faucet manufacturers.
Leading faucet manufacturers undoubtedly put pressure on small and medium-sized faucet manufacturers. However, small and medium-sized faucet manufacturers do not need to worry. The leading faucet manufacturers also provide small and medium-sized faucet manufacturers with better development opportunities.
Small and medium-sized faucet manufacturers need to grasp the opportunity
The comprehensive strength of leading faucet manufacturers is indeed stronger than that of small and medium-sized faucet manufacturers, but the mass market is different from the upper consumer market. Leading faucet manufacturers are bound to face the problems of high price and product avant-garde incompatible with the market. Even if they are sold in the lower market, they are almost eliminated from the upper market. But for the bottom consumer groups whose living conditions are far lower than those of the upper consumers and their requirements for sanitary ware are not urgent, the sanitary ware products eliminated by the upper market are still too avant-garde. Leading faucet manufacturers still have the bottleneck of their development. Small and medium-sized faucet manufacturers can use price to reduce the competitive gap with leading faucet manufacturers. Of course, price alone is not enough to compete with leading faucet manufacturers. Small and medium-sized faucet manufacturers must rely on other resources to share the world with leading enterprises, and this resource is given by the market.
The arrival of leading faucet manufacturers can provide a good development model for small and medium-sized faucet manufacturers, especially at the moment of market transformation. Even if small and medium-sized faucet manufacturers are difficult to develop in the way of leading faucet manufacturers due to their insufficient conditions, they still provide a lot of reference. Moreover, the leading faucet manufacturers have also created a sense of crisis for small and medium-sized enterprises and promoted the development of small and medium-sized faucet manufacturers. Unity is strength. The single strength of small and medium-sized faucet manufacturers is not as good as that of leading faucet manufacturers, but the development together will enhance the strength of small and medium-sized enterprises. Therefore, everything has two sides. The popularization of the market not only brings the crisis to small and medium-sized faucet manufacturers, but also brings rare development opportunities. Faucet manufacturers need to grasp.
China's sanitary faucet market is gradually developing to the mass market, and people's awareness of the brand is becoming higher and higher. The development of township market will become the main market of manufacturers.