The first Guangzhou Sanitary Ware Expo is here!
Posted on February 13 2023
As the world's first exhibition in the large home furnishing industry, the 2023 Construction Expo (Guangzhou) will form a new layout of the five themed exhibition areas of "customization, system, intelligence, design, material art" and the Sanitary Ware Expo, and will better stand as the "champion" of the industry The advantages of "enterprise first show platform", "the industry's first investment promotion platform", "innovative idea launch platform" and the industry's "design ecosystem" help the home furnishing industry to achieve high-quality development.
In recent years, with the rise of one-stop shopping and personalized consumption, the transformation of the large home decoration industry from a single category to whole-house customization has become a general trend. Sanitary ware, as an important part of the large home furnishing industry, is also actively embracing the new development trend of the industry. Traditional sanitary ware companies represented by JOMOO, Wrigley, Dongpeng, Langjing, Ausman, etc., are actively entering the full bathroom customization market ; and the whole house customization industry has also seen a huge market opportunity for full bathroom customization, and customization companies represented by Oupai, Gold Medal, Marg, and Zhibang have also deployed full bathroom customization.
At present, full bathroom customization has become an industry outlet for the bathroom industry to enter the customization market and for customization companies to further improve the industrial chain and integrate various categories.
Participating brands of the sanitary ware theme of the previous Construction Expo (Guangzhou):
Guangdong is currently the sanitary ware production area with the most well-known sanitary ware brands, the most complete enterprises, and the most complete industrial chain in my country. According to incomplete statistics, there are nearly 8,000 sanitary ware enterprises in Guangdong, accounting for nearly 40% of the total number of sanitary ware enterprises in the country, and their output value accounts for the national sanitary ware output value. Nearly 70%. However, such a powerful South China sanitary ware production area has been lacking a large-scale professional sanitary ware exhibition platform for many years. South China sanitary ware enterprises and dealers can only go to other regions of the country to participate in exhibitions and open up markets under the leadership of "no generals". , not only increases the cost, but also takes time and effort. For a long time, the majority of sanitary ware companies have been looking forward to a large-scale professional sanitary ware exhibition platform in South China.
In order to respond to the voice of the industry and meet the needs of enterprises, in 2023, the Guangzhou International Sanitary Ware Expo (hereinafter referred to as the Guangzhou Sanitary Expo) will be set up as needed.
The Guangzhou Weibo Expo will be held at the Poly World Trade Expo Hall at the same time as the Construction Expo (Guangzhou) from July 8th to 11th. Guangzhou Weibo will grasp the latest development trend of the industry, aiming at creating a "full bathroom space design trend platform", with the theme of "full bathroom customization, design leading", organized by the "national team" of the exhibition industry, the foreign trade Guangzhou Exhibition Co., Ltd. The company and Red Star Macalline Home Furnishing Group Co., Ltd., a leading brand in the home furnishing industry, jointly host the exhibition. The exhibition will undertake the industry mission of leading sanitary ware enterprises to ride the wind and waves and set sail, and will provide the best solutions for transformation and upgrading of sanitary ware enterprises.
The organizers of the Guangzhou Weibo Expo are two industry giants who have been deeply involved in the home furnishing industry for many years-Foreign Trade Guangzhou Exhibition Co., Ltd. (abbreviation: China Trade Exhibition) and Red Star Macalline Home Furnishing Group Co., Ltd. Macalline), the two organizers will seize the opportunity of the industry, inject their respective powerful resources into the Guangzhou Weibo Expo, lead the transformation and upgrading of sanitary ware enterprises, and seize new heights.
China International Trade Exhibition is the "national team" of my country's exhibition industry, a wholly-owned enterprise directly under the Foreign Trade Center Group Co., Ltd. under the Ministry of Commerce, and one of the most powerful and influential professional exhibition companies at present. China International Trade Exhibition hosts an exhibition area of more than 1.9 million square meters every year, serves nearly 12,000 companies, and has about 1 million visitors. (Shanghai), Construction Expo (Shenzhen), Home Fair (Guangzhou) and Home Fair (Shanghai), have rich and incomparable resources of the whole industrial chain of the large home furnishing industry.
In recent years, with the rise of whole-house customization in the large home decoration industry, cross-border integration has become a new industry trend, and the resource advantages of the entire industrial chain of the large home decoration industry owned by China International Trade Exhibition have become increasingly prominent. Take the Construction Expo (Guangzhou) held at the same time as the Guangzhou Weibo Expo as an example. In 2023, only the customized exhibition area of the exhibition will fully cover the two core areas of the Canton Fair Complex A and B, and the exhibition scale will exceed 20 10,000 square meters, systematically and completely presenting the latest business forms of the customization industry to the industry and the audience. At that time, not only traditional users from the sanitary ware industry, but also users from the whole industrial chain of the large home furnishing and decoration industry will be present for the Guangzhou Weibo Expo Exhibitors will bring new market opportunities and development opportunities.
Red Star Macalline is a leading brand in the home furnishing distribution industry. As of December 31, 2022, it has operated a total of 476 home building materials stores/industrial streets.
In recent years, Red Star Macalline has actively promoted the integration of home furnishing and online and offline integration, operating with "omni-channel, all-scenario", and continuously empowering the high-quality development of the industry and brand. Since 2021, Red Star Macalline has continued to create ten themed pavilions represented by high-quality sanitary ware and high-end electrical appliances, and built a high-end traffic ecology spanning furniture, building materials, electrical appliances, and home decoration. Grind finer operational granularity, improve operational efficiency, continuously improve floor efficiency, and create incremental benefits for brands and dealers.
Relying on the audience resources of the whole industry chain of China International Trade Exhibition and the dealer resources of Red Star Macalline, driven by dual cores, Guangzhou Weibo will become the most anticipated heavy professional exhibition in the sanitary industry in 2023.
In line with the development trend of the industry, Guangzhou Sanitary Ware Expo will be positioned as a "full bathroom space design trend platform" and with the theme of "full bathroom customization, design leading", and will be held from July 8th to 11th with the global No. The First Exhibition Construction Expo (Guangzhou) will be held at the Guangzhou Pazhou Poly World Trade Expo Hall at the same time, with an exhibition scale of 40,000 square meters, planning international sanitary ware, high-end full bathroom customization, overall bathroom, bathroom supply chain and other exhibition areas.
Guangzhou Weibo and Construction Expo (Guangzhou) are interrelated. The Guangzhou Weibo Expo and the Construction Expo (Guangzhou) have the same exhibition period, both from July 8 to 11; the venue of the Guangzhou Weibo Expo is the original high-end exhibition area of the Construction Expo (Guangzhou). (Guangzhou) is integrated. China Construction Expo (Guangzhou) is known as "The World's No. 1 Exhibition in the Large Home Construction and Decoration Industry". The exhibition topics cover the entire industrial chain of the large home decoration industry. It has become the annual restart of my country's exhibition industry and the promotion of the industry's resumption of production for three consecutive years. The wind vane of resumption of business and market. The customized exhibition area of China Construction Expo (Guangzhou) has the reputation of "customization is all in China Construction Expo". It is the largest customized exhibition in my country and even in the world, with the most complete brands, the most exhibitors, and high visibility. strongest.
Guangzhou Weibo will fully share the customized industry resources of Jianbo (Guangzhou), providing excellent industry opportunities for the transformation and upgrading of bathroom enterprises. At that time, the two halls of Guangzhou Weibo Expo and Construction Expo (Guangzhou) will be opened, and one pass will enable exhibitors to not only share the huge industry resources of Construction Expo (Guangzhou), but also accurately reach millions of dealers in the entire industry chain. Quickly develop the construction and decoration market, and can also share the design, real estate and even online channel resources of the Construction Expo (Guangzhou), helping exhibitors optimize the dealer structure.
According to the latest development trend of the bathroom industry, Guangzhou Weibo will adopt a development orientation that is different from other traditional bathroom exhibitions, actively embrace new trends in the industry with the exhibition orientation of "full bathroom space design trend platform", and "full bathroom customization, design leading "The theme of the exhibition vigorously promotes the transformation and upgrading of bathroom enterprises. From July 8th to 11th, 2023, Guangzhou Weibo Expo looks forward to creating a new era of bathroom customization in the bathroom industry with colleagues in the industry!