The Middle East market becomes a new market for Chinese bathroom brand manufacturers
Posted on April 02 2022
Chinese sanitary ware and plumbing hardware products are very popular in the Middle East market and have a certain degree of influence. Chinese bathroom brand hardware manufacturers should strategically choose their own brand-name products to enter the Middle East market based on the actual needs and characteristics of the Middle East bathroom brand market. Avoid dumping at low prices, ensure product quality, and strive to build your own brand.
In the early days, you can promote your brand by setting up an image window of your own products, such as a flagship store or showroom.
Chinese products are generally of high quality and low price, and are more competitive in the Middle East than European products. Chinese manufacturers should export products suitable for the local Islamic culture and customs according to the actual needs and characteristics of the Middle East bathroom brand market.
Facing the phenomenon of low-price competition of some products in the UAE market, Chinese bathroom brand sanitary ware manufacturers should strictly follow the ISO9000 series standards, strictly control the quality, and do good after-sales service in accordance with local regulations. They must stipulate the quality guarantee period and strictly perform the contract. Guarantee quality and delivery time, improve product credibility, and avoid low-price dumping.
Exploit the market through the large Chinese sanitary brand product sales center in the UAE.
China's current domestic related market competition is fierce, and timely "going out" is a good choice for Chinese sanitary ware suppliers or sellers with rich supply.
According to Luo Baihui, the person in charge of the International Mould, Metal & Plastic Industry Suppliers Association, so far, the entire UAE does not have a large-scale and standardized sanitary brand market. Shops of different sizes are distributed in a scattered manner in front store stores. The surrounding area has been occupied by other industries, there is no more room for development, and the product category is single.
The local government urgently needs to improve the current chaotic and lack of unified management of the overall market as soon as possible. Chinese manufacturers can use the support of the UAE government to build a large professional sanitary brand sanitary ware market in the Gulf region, which can meet local consumer needs and also help The significance of expanding domestic exports and opening up broad overseas platforms is profound.
Exploit the market through local professional trade shows.
The well-known local exhibitions in the United Arab Emirates mainly include the Middle East's five major industry exhibitions (BIG5), the Middle East International Bathroom Brand Sanitary Ware Expo, and the Middle East International Hardware Tools Expo.
These professional trade shows use huge buyer database resources to help exhibitors implement "BizMatching" activities, which combine the needs of buyers and sellers after screening to promote the signing rate between buyers and sellers.
In particular, it can provide domestic bathroom brand manufacturers with marketing bases in Dubai for long-term stable partners and opportunities to obtain large quantities.
Exploit the market through sales agents in surrounding areas or directly set up local branches.
After entering the UAE market, Chinese bathroom brand manufacturers can choose a sales agent in the surrounding area on the basis of a successful and stable local platform, thereby further expanding their market share.
When choosing an agent, pay attention to selecting local companies with a sound marketing network and the ability to participate in bidding.
These agents either sell their products directly or wholesale to small retailers.
Most of the countries in Shau Kei Wan have an exclusive agency system, so you must choose an agent carefully. If you choose the wrong one, you may lose sales in this market.
A strong Chinese sanitary brand manufacturer is best to set up branches in the Gulf countries to learn about the development and construction projects in time, actively participate in the project bidding, and directly apply domestically produced products to future engineering projects.